Based in London and + 25 years as a professional in UK Wines and Spirits industry, one of the most complex and leading global markets.
A unique insight, experience and understanding of how it all “works”. Worked directly for Wine & Spirits brand owners (including Diageo, Codornìu & Zamora) and for UK and Ireland importer/wholesalers and have experience in the wider EMEA wines and spirits markets.
Attained a Bachelor of Law degree and an MSC in Management and have worked for some of the most prestigious Global Wine& Spirits importers and have an enviable network from winemakers to Wine Brokers and Masters of Wine. I have also has attained the internationally coveted WSET Diploma in Wines and Spirits and recently qualified with an “mini” MBA in Marketing.
Key career highlights include: “soft” launching new Diageo brands in premium London venues, En primeur wine broking. Also, the attainment of No1 listed Spanish Brand in the UK On Trade and successful strategic development of a brand, from obscurity to solus UK brand in growth in value and volume, in its competitor set.
I have driven global PR agendas to drive brand recognition and value, project managed brand immersive events in iconic London venues which have been recognised by the industry (shortlisted for the “Drinks Business Event of the Year”).
My approach is one of collaboration and insight with strategic foresight and solution- driven. Excels in presenting brands in a credible and impactful manner to empower partners and stakeholders. Both task and people orientated, I have a flexible style and can be agile and alert to changing commercial challenges.
Based in London and + 25 years as a professional in UK Wines and Spirits industry, one of the most complex and leading global markets.
A unique insight, experience and understanding of how it all “works”. Worked directly for Wine & Spirits brand owners (including Diageo, Codornìu & Zamora) and for UK and Ireland importer/wholesalers and have experience in the wider EMEA wines and spirits markets.
Attained a Bachelor of Law degree and an MSC in Management and have worked for some of the most prestigious Global Wine& Spirits importers and have an enviable network from winemakers to Wine Brokers and Masters of Wine. I have also has attained the internationally coveted WSET Diploma in Wines and Spirits and recently qualified with an “mini” MBA in Marketing.
Key career highlights include: “soft” launching new Diageo brands in premium London venues, En primeur wine broking. Also, the attainment of No1 listed Spanish Brand in the UK On Trade and successful strategic development of a brand, from obscurity to solus UK brand in growth in value and volume, in its competitor set.
I have driven global PR agendas to drive brand recognition and value, project managed brand immersive events in iconic London venues which have been recognised by the industry (shortlisted for the “Drinks Business Event of the Year”).
My approach is one of collaboration and insight with strategic foresight and solution- driven. Excels in presenting brands in a credible and impactful manner to empower partners and stakeholders. Both task and people orientated, I have a flexible style and can be agile and alert to changing commercial challenges.